Today’s real estate market is highly competitive for those who are trying to sell their homes. While just about everyone can agree that it’s a buyer’s market, it is an indisputable fact that there are real estate agents who are still doing well, even in this economy. The question is how to choose the right agent - the one who is going to be able to get you the best sale price in a reasonable timeframe. Here are some things to look for in an agent this year.
One necessity for today’s real estate agent is a solid online presence. Firstly, your agent’s firm should have a professional, easy to use web site complete with a MLS listing search. Many agents offer handy info about the local market, as well as tips for buying and selling homes. Many brokers also utilize social media in order to build networks and notify potential buyers as well as other real estate agents about homes recently listed for sale. An agent who has taken these…
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The biggest challenge one has when marketing their services to a Realtor is making a connection. Let’s face it Realtors are a rare bread. They are very independent and this independence makes it difficult to work with them. You must change your approach.
There are several thing you can do to try to break through this independence. One idea would be to provide the Realtor with useless items ( cookies, flyers, rate sheets). This approach is built around making a connection but with no real value offered, a conection is not likely. You really need to think outside the box.
Breaking through to Realtors requires a plan, tools, and consistency. When it comes to tools ask yourself a question? If I were a Realtor what would I want? The answer is more business. Whether that business be more listings or more buyers doesn’t matter. The bottomline is they want more business, PERIOD.
The best way to make a connection is to help get the Realtor what they want. One idea might be to…
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