The biggest challenge one has when marketing their services to a Realtor is making a connection. Let’s face it Realtors are a rare bread. They are very independent and this independence makes it difficult to work with them. You must change your approach.

There are several thing you can do to try to break through this independence. One idea would be to provide the Realtor with useless items ( cookies, flyers, rate sheets). This approach is built around making a connection but with no real value offered, a conection is not likely. You really need to think outside the box.

Breaking through to Realtors requires a plan, tools, and consistency. When it comes to tools ask yourself a question? If I were a Realtor what would I want? The answer is more business. Whether that business be more listings or more buyers doesn’t matter. The bottomline is they want more business, PERIOD.

The best way to make a connection is to help get the Realtor what they want. One idea might be to…